Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices

ISBN-13: 9781609018894 / Angielski / Miękka / 2014 / 352 str.

Harvey Shoemack;Patricia Mink Rath

Opis

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.
New to this Edition:
New chapter opening vignettes provide real life examples from the fashion industry
Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9)
New Chapter 10 provides four longer case studies relevant to exporting and importing

Spis treści

Introduction Acknowledgments Part I: Globalization and the U.S. Export-Import Business Chapter 1: An Overview of Global Business Today Chapter 2: Globalization and Trade Liberalization Chapter 3: The U.S. Role in Global Trade Part II: U.S. Exporting Policies and Procedures Chapter 4: Basics of Exporting Chapter 5: U.S. Export Controls and Procedures Part III: Importing into the United States Chapter 6: Basics of Importing into the United States Chapter 7: Entering the Import Business Chapter 8: Navigating the Maze of Import Controls Part IV: Rewards and Challenges of the Export-Import Trade Chapter 9: Getting Paid or Paying for Exports or Imports Chapter 10: Cases for Essentials of Exporting and Importing Glossary Credits Index