Essential Maths: For Business and Management

ISBN-13: 9781403916105 / Angielski / Miękka / 2005 / 248 str.

C Morris

Opis

Assuming no prior mathematical knowledge, this approachable and straightforward text covers the essential mathematical skills needed by business and management students at undergraduate and MBA level. Clare Morris uses a clear and informal narrative style with examples painlessly leading the reader through basic mathematical principles. Exercises and activities enable students to check their learning and reflect on their progress and understanding. Providing a supportive learning environment which minimizes students' fear of mathematics, Essential Mathematics for Business and Management includes: u Chapters on Mathematics in Business and Solving Practical Problems highlighting important learning techniques and demonstrating different approaches to implementing theory in practice. u Business examples and quotations to keep students' interest and emphasize the competitive advantage that can be gained by business professionals who improve their mathematical skills. u Reflective and critical learning points to encourage students to consider their own approach to mathematics. u "For Excel users" sections illustrating how spreadsheet functions and capabilities relate to theory. Online lecturer support includes PowerPoint lecture slides and additional questions for class use.Companion Website: http: //www.palgrave.com/business/morris/index.html
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Spis treści

Mathematics in Business.- Arithmetic.- Introducing Algebra.- Graphs.- Solving Equations.- Introducing Calculus.- Solving Practical Problems with Mathematics.- Statistics: Organising Data.- Statistics: Summarising Data.

O autorze

CLARE MORRIS is Dean of Quality and Standards Development at the University of Gloucestershire, UK, and has been involved in setting up the QAA benchmarks for business degree courses. She is author of the market-leading text, Quantitative Approaches in Business Studies. Clare has previously taught at Warwick and Cardiff Universities and is also an Open University lecturer.

EMMANUEL THANASSOULIS is Professor of Management Sciences within the Operations & Information Management Group at Aston Business School, UK.

Blurb

Assuming no prior mathematical knowledge, this approachable and straightforward text covers the essential mathematical skills needed by business and management students at undergraduate and MBA level. Clare Morris uses a clear and informal narrative style with examples, painlessly leading the reader through fundamental mathematical principles.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/morris/index.html