Esports and the Media: Challenges and Expectations in a Multi-Screen Society

ISBN-13: 9781032222653 / Angielski / Twarda / 2022 / 144 str.

Angel Torres-Toukoumidis

Opis

This book takes a multidisciplinary approach to the question of esports and their role in society. It will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

Spis treści

Part I: Overview, 1. E-sports in the Entertainment Industry: Overview, Part II: Media Platforms and Esports, 2. The Social Media Impact of Esports: The Case of Esports on Facebook, Part III: Communicative Globalization of Esports, 3. Live-Streaming Culture in the Esports Community, 4. Marketing Strategies for Esports, 5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia, 6. How the Negative Public View of Videogames Threatens Esports Sponsors, 7. Communication Experts' Perspective on Esports