ISBN-13: 9780230537996 / Angielski / Twarda / 2010 / 293 str.
ISBN-13: 9780230537996 / Angielski / Twarda / 2010 / 293 str.
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.