Environmental Sustainability in Emerging Markets: Consumer, Organisation and Policy Perspectives

ISBN-13: 9789811924071 / Angielski / Twarda / 2022

Nguyen, Ninh

Opis

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions.This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community

Spis treści

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need

Ninh Nguyen, Asia Pacific College of Business & Law, Charles Darwin University, Australia

Hoang Viet Nguyen, Department of Research Administration, Thuong Mai University, Vietnam

Clare D’Souza, La Trobe Business School, La Trobe University, Australia

Carolyn Strong, Cardiff Business School, Cardiff University, Wales

Environmental degradation is a pressing global problem. Notably, emerging and developing countries are the major contributors of climate change and air pollution owing to their rapid economic growth, large consumer base and unsustainable consumption. This chapter discusses the environmental problems facing emerging markets, hence the urgent need for encouraging consumer pro-environmental behaviour and corporate environmental strategies in such countries.

Chapter 2: The Green Consumers in Emerging Markets: Who are They?

Rambalak Yadav, Institute of Management Technology, Hyderabad, India

Profiling green consumer segments is important for policy makers, marketers and socio-environmental organisations that seek to promote green purchase behaviour. The purpose of this chapter is to describe the profile of green consumers in several emerging markets with respect to socio-demographic variables such as gender, age, education, income and household characteristics.

Chapter 3: Green Food Consumption in China

Van Thac Dang, School of Business, Shantou University, China

Jianming Wang, School of Business Administration, Zhejiang University of Finance & Economics, China

Xiangzhi Bu, School of Business, Shantou University, China

Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This chapter aims to investigate the antecedents of green food consumption, which in turn might enhance consumer wellbeing. Data were obtained from urban Chinese consumers. The chapter’s findings enrich the extant literature relating to green food consumption and have practical implications for business managers and policymakers.

Chapter 4: Key Determinants of Green Purchase Behaviour in Vietnam

Tan Vo-Thanh, La Rochelle Business School – Excelia Group, France

Bach Khoa Nguyen, Faculty of Marketing, Thuongmai University, Vietnam

Fostering the purchase of green products makes an important contribution to the United Nation’s Sustainable Development Goals, especially those relating to sustainable production and consumption. This chapters examines the factors that may enhance or impede consumer intention to purchase green products in the context of Vietnam. Implications for managers and policymakers are also discussed.

Chapter 5: Sustainability in Adventure Tourism: Lessons from Nepal

Muhammad A. Saleem, Asia Pacific College of Business & Law, Charles Darwin University, Australia

Naveed Akhtar, Faculty of Management Sciences, National University of Modern Languages, Pakistan

Adventure tourism contributes heavily to the national economies of many emerging markets. Nepal is one of the largest recipients of adventure tourists in the mountain climbing sector as it is home to 09 out of 14 world’s eight thousand meters high mountains. More recently, mountain climbing has gained huge popularity and the number of mountain climbers visiting Nepal has increased exponentially. With the revenues these climbers bring to Nepal, there is a growing challenge of deteriorating ecological health of adventure tourist sites, resulting from unsustainable practices of the climbers who intend to summit these mountains each year. This chapter intends to shed light on some of the growing challenges facing the key adventure tourist sites within Nepal and proposes interventions to reinforce sustainable behaviours for improving tourist site value.

Chapter 6: Predicting Household Recycling Behaviour in an Emerging Market Economy

Malliga Marimuthu, La Trobe Business School, La Trobe University, Australia

Ji Lu, Department of Business & Social Sciences, Dalhousie University, Canada

Encouraging recycling is important for environmental sustainability since non-recycled waste contributes to air pollution and water pollution, putting human and animal lives at risk. This chapter examines the determinants of recycling behaviour and provides implications for governmental agencies and socio-environmental organisations in educating and promoting recycling behaviour.

Chapter 7: Water Conservation Practices: The Roles of Personal Characteristics and Socio-economic Factors

Ngoc Bao Le, Faculty of Marketing, Posts and Telecommunications Institute of Technology, Vietnam

Lester Johnson, Swinburne Business School, Swinburne University of Technology, Australia

Developing countries are most affected by water scarcity and poor water quality. This chapter determines the roles of personal factors and socio-economic factors in explaining water conservation practices. Based on the chapter’s findings, implications are drawn for planning effective intervention campaigns.

Chapter 8: A Comprehensive Model of Energy Saving Behaviours

Antonio Lobo, Swinburne Business School Swinburne University of Technology, Australia

Steven Greenland, Asia Pacific College of Business & Law, Charles Darwin University, Australia

Energy consumption creates serious environmental problems and is expected to rise by one-third from current levels through to 2040. Energy management – the monitoring, control and optimisation of energy use – is therefore an important corporate social responsibility, with energy efficiency an imperative concern. This chapter develops and validates a comprehensive model of energy saving behaviours in the context of an emerging market economy.

Chapter 9: Dealing with Environmental Problems on Social Media Platforms

Le Van Huy, University of Economics—The University of Danang, Vietnam

Hoang Long Phan, University of Economics—The University of Danang, Vietnam

This chapter aims to investigate travellers’ trust and attitude toward green destinations through studying their ability, motivation, and opportunity in using social media platforms. The chapter is important to add to the current knowledge in tourism, especially sustainable development goals in tourism that has been getting attention by researchers and policy makers.

Chapter 10:  Eco-friendly Export Business Strategies Adopted by Seafood Processing Firms

Binh Do, Department of Strategic Management, Thuongmai University, Vietnam

Uyen Nguyen, Department of Strategic Management, Thuongmai University, Vietnam

There is growing awareness about the adverse impact of seafood production and processing on the ecosystem. This includes overfishing of endangered species, increasing waste materials, water pollution and ecological disruption. Promoting more eco-friendly seafood processing is therefore imperative for environmental sustainability. This chapter aims to develop and validate a comprehensive model of institutional – stakeholder drivers of eco-friendly business export strategies in the seafood processing sector and their consequences on export markets.

Chapter 11: Market Orientation and Sustainability of SMEs in the Food Industry in Indonesia

Marthin Nanere, La Trobe Business School, La Trobe University, Australia

Mokhamad Arwani, Universitas Muria Kudus, Indonesia

SMEs are a growing industry in Indonesia. However, protective policies like reservation scheme for SMEs have distorted manufacturing prospects within these firms, more than supported, adoption of appropriate technologies among SMEs. These firms are faced with many impediments, including a lack of capital, skills, and technology, which creates poor competitiveness. More recent studies have suggested that SMEs engagement in green practices is more by the intrinsic values of the owners with strong morality-based motives than the organisational need for competitive advantage. This chapters aims to systemize a cohesive model that identifies the critical success factors and barriers for sustainability processes adopted by SMEs. This model was then validated by obtaining data from Indonesian SMEs in the food industry.

Chapter 12: CSR Practices of Textile Firms: Empirical Evidence from an Asian Emerging Market

Thi Thu Hien Phan, University of Economic - Technology for Industries, Vietnam

Simon Pervan, RMIT Business School, RMIT, Australia

The textile and apparel industry has been criticized for its heavy use of labour and large amount of waste discharged into the environment. This chapter comprehensively investigates the direct and indirect effects of CSR practices on financial performance in the Vietnamese textile sector. The findings provide fresh insights into the usefulness and effectiveness of CSR practices as well as encourage firms to adopt such practices for financial improvements and sustainable development.

Chapter 13: Entrepreneurship for Sustainable Development

Menuka Jayaratne, La Trobe Business School, La Trobe University, Australia

Clare D’Souza, La Trobe Business School, La Trobe University, Australia

The sustainability movement drives entrepreneurs introducing new sustainability-derived products and services to help sustain nature and communities. This chapter contributes to an understanding of sustainability entrepreneurs as those who emerge from consumer concern to introduce innovative sustainability derived products, processes, and services for gain, where gain includes economic and non-economic gain to individuals, the economy, and society.

Chapter 14: Sustainability Strategies for Urban Mass Transit – Case of Pakistan 

Asif Yaseen, Department of Commerce, Bahauddin Zakariya University, Pakistan

Muhammad A. Saleem, Asia Pacific College of Business & Law, Charles Darwin University, Australia

The transportation sector enjoys a central stage in the growth of any economy. Particularly for emerging economies, the access to jobs, health, and education has improved considerably with investment in urban mass transit infrastructure. In Pakistan, Rapid Bus Transit System, launched in four metropolitan cities, funded through considerable international debt, has remained in debate for its environmental sustainability and economic viability issues. This chapter provides a detailed overview of Urban Mass Transit System in Pakistan and proposes models/strategies to improve its environmental and economic performance.   

Chapter 15: Environmentally Sustainable Behaviours: Strategies and Policies for Mitigating Barriers in Emerging Markets

Ninh Nguyen, Asia Pacific College of Business & Law, Charles Darwin University, Australia

Bach Yen Tran, School of Economics, Can Tho University, Vietnam

Hoang Viet Nguyen, Faculty of Research Administration, Thuongmai University, Vietnam

This chapter aims to identify key barriers to consumer purchase of eco-friendly products and later suggests intervention strategies and policies to mitigate such barriers in developing countries. It would be of interest to key stakeholders including policymakers, marketers and social-environmental organizations in the development of more effective green strategies.

O autorze

Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law at Charles Darwin University, Australia. He is also a senior researcher of the Centre of Science and Technology Research and Development, Thuongmai University, Vietnam. His research focuses on promoting social and environmental sustainability within consumer and organisational contexts. His most recent work investigates consumer pro-environmental behaviour, food consumption, green hotel practices, corporate social responsibility and environmental strategies. His research has received funding from several universities and organisations in Australia and Vietnam. Ninh has published 50+ research papers in reputable marketing, hospitality, and tourism journals. He currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing.

 

Associate Professor Hoang Viet Nguyen is Vice President of Thuongmai University, Vietnam. He is currently leading the Business Sustainability Research Group hosted by the university. His broad research areas include consumer behaviour and strategic management. Viet has published his work in several well-known journals such as International Journal of Bank Marketing, Leisure Studies, British Food Journal, Publishing Research Quarterly and Social Responsibility Journal, among others. He has also obtained several research grants at the ministry, provincial and national levels.

 

Professor Clare D’Souza has a multidisciplinary background that involves environmental economics, commerce, to marketing and law; she has several years of practical experience in sustainability development. Prior to joining academia, she has held different positions at executive levels with international companies. Her research focuses on problem solving and decision-making processes within consumer and organisational contexts. Apart from obtaining several research grants, she has appointments with international research centres to work on multidisciplinary related projects. She has published in reputable journals, for example, Journal of Business Research, Journal of Business Ethics, Journal of Cleaner Production, Food Quality and Preference, International Journal of Consumer Studies, European Journal of Marketing, Journal of Retailing and Consumer Services. She has won the National Award for curriculum development in education and has also acquired the Deans/La Trobe University and Faculty awards for curriculum design.

 

Carolyn is a Professor in Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental and social issues. She is currently the BSc Business Management Programme Director and a Cardiff Business School Public Value Engagement Fellow. She is also Cardiff Business Schools Academic Director of Estates, a role which to date has successfully implemented sustainability and circular economy into all of the Business Schools space development and refurbishment projects. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others and published an edited collection of ethical and social marketing contributions. Carolyn is the long-standing Editor in-Chief of the Journal of Strategic Marketing where she strives to support publications from established academics, and to encourage early career academics to develop their work from conception to publication. Her current research interests focus on marketing’s contribution to society and the community; public value engagement in circular economy and branding and brand engagement. Her research is collaborative and has an impact on small businesses, policymakers and society engaging in dialogue to improve society and the environment.