Environmental Strategy for Businesses

ISBN-13: 9781009107334 / Miękka / 2023 / 200 str.

Santa Barbara) Potoski Matthew (University of California

Opis

A comprehensive framework for companies to design, develop and implement an environmental strategy that works.

Recenzje

'This book presents a framework that can help companies develop more effective strategies to improve their environmental performance. It is clearly written, comprehensive, and insightful.' David Vogel, Professor Emeritus, Haas School of Business, University of California, Berkeley

Spis treści

Preface; 1. Introduction; 2. Foundations and background; 3. Environmental strategy choices and challenges; 4. Non-market strategy; 5. Environmental strategy and strategic resources; 6. Green products and services; 7. Employee engagement; 8. Environmental groups; 9. Conclusion; References; Index.