'This book presents a framework that can help companies develop more effective strategies to improve their environmental performance. It is clearly written, comprehensive, and insightful.' David Vogel, Professor Emeritus, Haas School of Business, University of California, Berkeley
Preface; 1. Introduction; 2. Foundations and background; 3. Environmental strategy choices and challenges; 4. Non-market strategy; 5. Environmental strategy and strategic resources; 6. Green products and services; 7. Employee engagement; 8. Environmental groups; 9. Conclusion; References; Index.