ISBN-13: 9780230363472 / Angielski / Twarda / 2012 / 162 str.
ISBN-13: 9780230363472 / Angielski / Twarda / 2012 / 162 str.
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.