Environmental Advertising in China and the USA: The desire to go green

ISBN-13: 9780367026820 / Angielski / Miękka / 2019 / 158 str.

Xinghua Li

Opis

Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Spis treści

Introduction  1. Morphing The Self: Hybrid Car Advertising  2. Detoxing the Private: Green Home Advertising  3. The "Organi-vore’s" Dilemma: Organic Food Advertising  4. The "Useless" Sustainability: Eco-Fashion Advertising  Conclusion

O autorze

Xinghua Li is Assistant Professor of Media Studies　at Babson College, Massachusetts, USA. She　writes about the global spread of consumer capitalism through the perspectives of psychoanalysis, environmental communication, and critical media theory.