Entrepreneurship in India

ISBN-13: 9781032378589 / Angielski / Twarda / 2022 / 276 str.

Opis

This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs’ success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them.

Spis treści

1. What is Entrepreneurship?
2. Entrepreneurship Process and Identifying Opportunities
3. Feasibility Analysis
4. Business Plan
5. Industry and Competitor Analysis
6. Initial Ethical and Legal Issues Facing A New Firm
7. Financial Viability of New Ventures
8. Building a New-Venture: Financing and Funding
9. Marketing Issues of New Venture
10. The Importance of Intellectual Property
11. Challenges of Business Growth: Preparation and Evaluation
12. Social Entrepreneurship
Index