Entrepreneurship and Innovation in Sport and Leisure

ISBN-13: 9781032107783 / Angielski / Twarda / 2022 / 192 str.

UK) Symons Chris (BH Live

Opis

This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture.

Spis treści

1. Building an Entrepreneurial Sport or Leisure Organisation, 2. Entrepreneurial Strategy for Sport and Leisure, 3. Sport and Leisure Entrepreneurial Strategy in Practice, 4. Entrepreneurial Culture and Leadership in Sport and Leisure, 5. Entrepreneurial Culture: In Practice, 6. Interaction with External Stakeholders and the Importance of Sport and Leisure ‘Communities’, 7. Sport and Leisure Ecosystems, 8. The Future for Entrepreneurship and Innovation in Sport and Leisure