Entrepreneurship and Big Data: The Digital Revolution

ISBN-13: 9780367476731 / Angielski / Twarda / 2021 / 286 str.

Meghna Chhabra; Rohail Hassan; Amjad Shamim

Opis

This book is a comprehensive and analytical source on entrepreneurship and big data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation.

Spis treści

1. In Search of Change Leaders: Case Studies. 2. Entrepreneurial Motivation. 3. Entrepreneurial Sustainability. 4. Women Entrepreneurship. 5. Disciplined Entrepreneurship. 6. The Lean Start-up. 7. Mastering Marketing Analytics. 8. Entrepreneurial in the Informal Structure. 9. Entrepreneurial Negotiation. 10. Agropreneurship. 11. Salespreneurship. 12. Servicepreneurship. 13. Preparing an Effective Business Plan. 14. Rising Intrareneurship – Case Studies. 15. Marketing Chronicles from Pre Smartphone to Post Smartphone Era. 16. Management Concepts and Entrepreneurship. 17. Anticipating and Avoiding the Pitfalls that can Sink a Start-up. 18. Case Studies on Change Maestros. 19. Managing Growth in New Ventures. 20. Entrepreneurial Finance. 21. Bootstrap Financing. 22. Corporate Social Responsibility and Social Ethics. 23. Digital Footprints and Social Media. 24. The Pitfalls of Entrepreneurship or the Grim/Darkside of Entrepreneurship. 25. Contemporary Types of Entrepreneurship: An Insight.