ISBN-13: 9781138585232 / Angielski / Miękka / 2020 / 448 str.
ISBN-13: 9781138585232 / Angielski / Miękka / 2020 / 448 str.
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.