Entrepreneurship Cases

ISBN-13: 9783838355641 / Angielski / Miękka / 2010 / 140 str.

Thomas M Cooney

Opis

This book contains 10 cases in entrepreneurship that are drawn from 5 countries. Daft.ie is an internet company started by two brothers who have reached the stage of second phase growth. De Boerinn Activity Centre is a family farm that is diversifying. Digicel is primarily concerned with corporate social responsibility. Echinades is exploring opportunities for fish-based tourism. EcoServe has a new Managing Director who needs to develop a positioning strategy. General Records is about two friends who identify an opportunity to start a record company. Guardian Angel is a Business Plan prepared by three female graduates who developed the idea as part of their studies. Heylen is a small enterprise that provides ecological management services to protected areas. South Hill Enterprise is a business in which each member of staff (excluding Supervisors and Managers) has some form of intellectual disability. Supreme Seafoods is a fish processing firm that is struggling to cope with the recession. The cases feature a wide range of issues found in different entrepreneurship contexts and were written between 2005-2009.

O autorze

Cooney, Thomas M. Dr Thomas M. Cooney is Research Fellow at the Dublin Institute of Technology, President of ECSB (2009-2011), Visiting Professor at the University of Turku, and a Board Member of ICSB. Further information is available from his website www.thomascooney.com.