Entrepreneurship, Canadian Edition

ISBN-13: 9781118906859 / Angielski / Miękka / 2015 / 640 str.

Bygrave, William D.; Zacharakis, Andrew; Wise, Sean

Opis

Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real–life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs.

Spis treści

Chapter 1 The Power of Entrepreneurship

Chapter 2 The Entrepreneurial Process

Chapter 3 Opportunity Recognition, Shaping, and Reshaping

Chapter 4 Understanding Your Business Model and Developing Your Strategy

Chapter 5 Entrepreneurial Marketing

Chapter 6 Selling in an Entrepreneurial Context

Chapter 7 Building the Founding Team

Chapter 8 The Business Planning Process

Chapter 9 Building Your Pro–Forma Financial Statements

Chapter 10 Financing Entrepreneurial Ventures Worldwide

Chapter 11 Raising Money for Starting and Growing Businesses

Chapter 12 Debt and Other Forms of Financing

Chapter 13 Legal and Tax Issues, Including Intellectual Property

Chapter 14 Entrepreneurial Growth

Chapter 15 Social Entrepreneurship

Glossary