Entrepreneurship & Startup Management

ISBN-13: 9786208847180 / Angielski / Miękka / 2025 / 72 str.

Dr.Monika Agarwal.; Dr.Dheeraj Tiwari.; Dr.Manpreet Kour

Opis

In today's fast-paced business world, entrepreneurship has become a driving force behind innovation, economic growth, and job creation. Entrepreneurship & Startup Management is a comprehensive guide designed for aspiring entrepreneurs, business students, and professionals who seek to understand the fundamentals of starting, managing, and scaling a successful business.This book covers key aspects of entrepreneurship, including: Idea Generation & Business Planning - How to identify profitable opportunities and develop a strong business model. Startup Funding & Investment Strategies - Exploring venture capital, angel investors, bootstrapping, and crowdfunding. Marketing & Branding - Techniques to establish a strong brand presence and reach the right audience. Operational & Financial Management - Essential insights into running an efficient and profitable business. Growth & Scaling Strategies - Expanding a startup into a sustainable enterprise. Challenges & Solutions - Overcoming common pitfalls and navigating uncertainties in the business landscape.