Entrepreneurship : Principles and Practices

ISBN-13: 9783659562617 / Angielski

Sonia Sujell Velez Baez; Arturo Sanchez Sanchez; Cruz García Lirios

Opis

Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols.

O autorze

Velez Baez, Sonia Sujell
Sonia Sujell Velez Baez, PhD in Psychology, Full Time Research Professor, Autonomous University of Querétaro, San Juan del Rio campus. General Director of Educational Evaluation, Transdisciplinary Academic Network.