Entrepreneurship

ISBN-13: 9781408007457 / Angielski / Miękka / 2010 / 391 str.

David Stokes

Opis

Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.

Spis treści

Part 1: In search of entrepreneurshipChapter 1: The search for entrepreneurshipChapter 2: The properties of entrepreneurshipChapter 3: Entrepreneurship and innovationChapter 4: Entrepreneurship and the economyChapter 5: Entrepreneurship in contextChapter 6: The life cycle of entrepreneurshipPart 2: In search of the entrepreneurChapter 7: The search for the entrepreneurChapter 8: Entrepreneurs and managing creativityChapter 9: Entrepreneurial networkingChapter 10: Entrepreneurial decision making and planningPart 3: In search of enterprise valueChapter 11: Entrepreneurial marketingChapter 12: The creation and protection of knowledgeChapter 13: The entrepreneurial teamChapter 14: Entrepreneurial business models and processesChapter 15: Entrepreneurial finance

O autorze

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Martha Mador has 15 years experience in Higher Education as programmes developer and manager, lecturer and researcher. She developed the WestFocus Entrepreneurship Centre, Knowledge London, and the Kingston University Entrepreneurship Centre. Her previous experience includes Marketing Services Management in cable and satellite tv. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.