Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs

ISBN-13: 9798369349410 / Angielski / Miękka / 2024 / 535 str.

Ahmad Rafiki, Sylvia Nabila Azwa Ambad, Nor Farradila Abdul Aziz

Opis

As small and medium-sized enterprises (SMEs) continue to grow and expand their operations globally, the choices around internationalization and digitalization have become increasingly crucial for business owners to consider. The challenges inherent in expanding operations globally and embracing digital technologies, which demand substantial investment and preparation, pose formidable obstacles. Furthermore, the prevailing mindset prioritizes profit maximization, neglecting the urgent need for environmentally concerned outputs. This critical juncture calls for a transformative solution that addresses the intricacies of international business and digital operations and champions sustainable practices for the future. Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs is a comprehensive guide meticulously crafted to tackle the pressing issues SMEs face today. The book presents a nuanced exploration of internationalization and digitalization, unraveling concepts, methods, strategies, and models crucial for navigating this complex terrain. Through an innovative lens, it redefines entrepreneurship by intertwining it with green achievements, advocating for sustainable outcomes that resonate with the growing global call for environmental responsibility. The book serves as a compass for change, offering readers a robust reference for implementing transformative strategies and models aligned with the dual objectives of enhancing business operations and fostering environmental sustainability. Targeting a diverse audience comprising practitioners, academicians, students, business people, entrepreneurs, and policymakers, this book delves into recommended topics ranging from entrepreneurship and innovation to sustainability and family business dynamics. It empowers readers to reshape the narrative of SMEs, steering them toward a future where internationalization and digitalization drive profit and become catalysts for positive change and environmental stewardship. This book is not just a solution but a roadmap towards a sustainable and prosperous future for SMEs globally.