Entrepreneurial Strategic Content

ISBN-13: 9781848554221 / Angielski / Twarda / 2009 / 310 str.

G. T. Lumpkin;Jerome A. Katz

Opis

Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.