Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support

ISBN-13: 9781032394688 / Angielski

Francesca Capo; Francesca Di Pietro

Opis

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs’ social support and legitimation as well as access to external resources.

This book systematically integrates language in the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.

Overall, this book provides insights into how entrepreneurs can use language as strategic tool for accessing resources and support from external stakeholders, hence considering, alongside traditional economic approaches, institutional processes of meaning-making.

Spis treści

Chapter 1. Introduction to the Book   PART I: Language in organisation and entrepreneurship   Chapter 2. The role of language in organisations   Chapter 3. Language in entrepreneurship   Chapter 4. Language's future-oriented framing and the financing of new ventures   PART II: Language and legitimacy dynamics in organisation and entrepreneurship   Chapter 5. Legitimacy and stigma in organisations and entrepreneurship: A literature review   Chapter 6. Language dynamics and legitimacy in crowdfunding   Chapter 7. Narcissistic language and success in green-oriented entrepreneurial ventures   Chapter 8. Reflections for future research and practical implications

O autorze

Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books.

Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interests are in the areas of entrepreneurship, entrepreneurial finance and innovation. Her research has appeared in major scientific journals and books.