1. INTRODUCTION.- 1.1 Purpose of Accounts.- 1.2 Setting the Scene.- 2. PROFIT & LOSS.- 2.1 The Profit & Loss Statement.- 2.2 The Importance of Gross Profit.- 2.3 Product Pricing Structures.- 2.4 Accrual Accounting.- 2.5 Depreciation.- 2.6 Break-Even Analysis.- 3. THE BALANCE SHEET.- 3.1 The Balance Sheet Statement.- 3.2 A Tour of the Balance Sheet.- 3.3 Analysing the Balance Sheet.- 3.4 Balance Sheet Examples.- 3.5 Returning to the Balance Sheet Formula.- 4. CASH FLOW MANAGEMENT & FORECASTING.- 4.1 The Cash Flow Statement.- 4.2 The Cash Conversion Cycle.- 4.3 Improving Cash Flow.- 4.4 The Cash Flow Forecast.- 4.5 Building a Financial Model.- 5. FINANCIAL CAPITAL.- 5.1 Sources of Capital.- 5.2 Debt Funding.- 5.3 Understanding Share Capital.- 5.4 Sources of Equity Funding.- 5.5 The Equity Funding Process Explained.- 6. CAPITAL INVESTMENT APPRAISAL.- 6.1 Introducing Capex Appraisal.- 6.2 The Payback Method.- 6.3 Net Present Value.- 6.4 Internal Rate of Return.- 6.5 Establishing The Discount Rate.- 6.6 Applications of Capital Investment Appraisal.- 7. RUNNING A FINANCIALLY INTELLIGENT BUSINESS.- 7.1 A Financially Intelligent Business.- 7.2 The Annual Budgeting Process.- 7.3 Management Accounts.- 7.4 Trailing 12 Month Graphs.- 7.5 Looking to the Future.
Simon Hulme is an award-winning Associate Professor at UCL School of Management, where he has lectured in Entrepreneurial Finance since 2013. He is also Programme Director of the MSc Entrepreneurship programme. Simon is an active Business Angel investor having made around 40 investments. At the age of 24 he started his first business, Frame Express, a chain of fast picture framing shops, which was sold it to a public company in 1989. Simon then co-founded Card Connection with Chris Drew in 1992, a greeting card publisher distributing through over 100 franchisees in the UK and Ireland. The business was one of the ten largest UK greeting publishers and was sold to American Greetings Inc in 2008, and is today a key division of their UK business. Further information can be found on Simon’s website www.simonhulme.co.uk. Teaching awards: Best teacher on MSc Entrepreneurship 2014/15 and 2015/16.
Chris Drew acts as a consultant to start-up and early stage businesses, specialising in the provision of financial modeling services. Prior to this, his career spanned a range of activities from corporate planner in a FTSE 100 company, to finance director of both Frame Express and Card Connection, to managing director of a pioneering financial services company, to designer and licensor of a proprietary investment management model. He is a graduate of Lancaster University, in Management Sciences, and later studied Investment Management at the London Business School.