Entrepreneurial Essentials: Unconventional Business Wisdom and Bold Tactics

ISBN-13: 9781770976122 / Angielski / Miękka / 2012 / 160 str.

James D. Roumeliotis; Vagelis Tasopoulos; Elsa Sturm

Opis

A book about implementing refreshing business strategies in the marketplace including:- Strategies every successful leader must know.- Sales Management Tactics for the goal-oriented executive.- Executive Leadership.- Effective Marketing and Branding techniques- Design, Innovation, and the Luxury Domain.- What you dont know could hurt your business.- Additional thoughts about post-recession marketing- Effective political campaign strategies by utilizing marketing techniques along with the personal brand.