Entertainment-Education in Nigerian Broadcasting

ISBN-13: 9783330088740 / Angielski / Miękka / 2017 / 240 str.

Comfort Ukwela

Opis

The book, Entertainment-Education in Nigerian broadcasting is a chronicle of the influence of the Entertainment-Education (E-E) strategy on the Nigerian broadcast audience. It is a novel attempt at recording remarkable antecedents of pro social and behavioural changes brought about by the E-E strategy from the Nigerian independence till date. Through survey and in depth interview methodologies, it was discovered that E-E programmes abound on the Nigerian broadcast stations (radio and television) under different programme formats. Various pro-social issues are incorporated in these E-E programmes with highly perceived influence on the audience. However, challenges of lack of adequate funding, research, policy and manpower where found to be confronting the use of this effective educational strategy. The book recommends among others that Entertainment-Education programmes should be produced based on audience research, in order to meet specific needs of the broadcast audience. The book is a ready resource material for Entertainment-Education scholars, broadcast managers and producers, as well as policy makers both in Nigeria and the world over.

O autorze

Dr. Comfort Ojoma Ukwela hails from Unale, in Ibaji LGA of Kogi State, Nigeria. She holds a Doctor of Philosophy degree in Mass Communication from Benue State University, Makurdi, Nigeria. She has several publications to her credit, some of which are available online. She is married to Professor Monday Ukwela. They are blessed with children.