Enterprise Content Strategy: A Project Guide » książka
Enterprise Content Strategy: A Project Guide
ISBN-13: 9781937434441 / Angielski / Miękka / 2015 / 160 str.
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how. About the Author Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com. In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
Kevin P. Nichols Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.Enterprise Content Strategy draws on Kevin Nichols experience managing one of the largest and most successful global content strategy teams to provide an insiders look at how to build an enterprise content strategy.Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.About the AuthorKevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professionalexperience. As leader of one of the oldest global content strategy teams,Kevin has grown that team to become one of the largest and most successfulin the world. Kevin has been a forerunner and major contributorto user experience and content strategy. He has authored numerousarticles on content strategy, user experience, and digital strategy. Youcan learn more about him at kevinpnichols.com.In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
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