Introduction 1Part 1: Exploring Practical AI and How It Works 7Chapter 1: Demystifying Artificial Intelligence 9Chapter 2: Looking at Uses for Practical AI 29Chapter 3: Preparing for Practical AI 45Chapter 4: Implementing Practical AI 63Part 2: Exploring Vertical Market Applications 81Chapter 5: Healthcare/HMOs: Streamlining Operations 83Chapter 6: Biotech/Pharma: Taming the Complexity 91Chapter 7: Manufacturing: Maximizing Visibility 99Chapter 8: Oil and Gas: Finding Opportunity in Chaos 111Chapter 9: Government and Nonprofits: Doing Well by Doing Good 119Chapter 10: Utilities: Renewing the Business 133Chapter 11: Banking and Financial Services: Making It Personal 141Chapter 12: Retail: Reading the Customer's Mind 149Chapter 13: Transportation and Travel: Tuning Up Your Ride 157Chapter 14: Telecommunications: Connecting with Your Customers 167Chapter 15: Legal Services: Cutting Through the Red Tape 173Chapter 16: Professional Services: Increasing Value to the Customer 181Chapter 17: Media and Entertainment: Beating the Gold Rush 189Part 3: Exploring Horizontal Market Applications 197Chapter 18: Voice of the Customer/Citizen: Finding Coherence in the Cacophony 199Chapter 19: Asset Performance Optimization: Increasing Value by Extending Lifespans 207Chapter 20: Intelligent Recommendations: Getting Personal 217Chapter 21: Content Management: Finding What You Want, When You Want It 231Chapter 22: AI-Enhanced Content Capture: Gathering All Your Eggs into the Same Basket 239Chapter 23: Regulatory Compliance and Legal Risk Reduction: Hitting the Bullseye On a Moving Target 249Chapter 24: Knowledge Assistants and Chatbots: Monetizing the Needle in the Haystack 265Chapter 25: AI-Enhanced Security: Staying Ahead by Watching Your Back 275Part 4: The Part of Tens 287Chapter 26: Ten Ways AI Will Influence the Next Decade 289Chapter 27: Ten Reasons Why AI Is Not a Panacea 297Index 313
Zachary Jarvinen, MBA/MSc is a product & marketing executive and sought-after author and speaker in the Enterprise AI space. Over the course of his career, he's headed up Technology Strategy for Artificial Intelligence and Analytics at OpenText, expanded markets for Epson, worked at the U.S. State Department, and was a member of the 2008 Obama Campaign Digital Team. Presently, Zachary is focused on helping organizations get tangible benefits from AI.