Enterprise 2.0: Social Networking Tools to Transform Your Organization

ISBN-13: 9780367380991 / Angielski / Miękka / 2019 / 425 str.

Jessica Keyes

Opis

Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues.

Spis treści

The technology side of business. The e-professional work environment. Web 2 to Enterprise 2. Social human resources. Social networking in marketing. Social networking in risk management. Social networking in operations. Social business design. Social performance measurement and management. Implementation issues. Legal, privacy and security issues. Social toolsets. Appendices.

O autorze

Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989.

Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill’s computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City’s Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL’s Handbook of eBusiness and CRC Press’s Systems Development Management and Information Management.

Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker’s Trust, both in New York City. She holds a master’s degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:

The New Intelligence: AI in Financial Services (HarperBusiness, 1990)
The Handbook of Expert Systems in Manufacturing (McGraw-Hill, 1991)
Infotrends: The Competitive Use of Information (McGraw-Hill, 1992)
The Software Engineering Productivity Handbook (McGraw-Hill, 1993)
The Handbook of Multimedia (McGraw-Hill, 1994)
The Productivity