Entering the Swedish market: The Karstadt GmbH case

ISBN-13: 9783638770309 / Angielski / Miękka / 2007 / 44 str.

Sebastian Meyer

Opis

Scholarly Paper aus dem Jahr 2004 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 2,0, Veranstaltung: International Marketing, 20 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work