Enlightened Marketing in Challenging Times: Proceedings of the 2019 Ams World Marketing Congress (Wmc)

ISBN-13: 9783030425470 / Angielski / Miękka / 2021 / 676 str.

Pantoja, Felipe

Opis

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Spis treści

Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising.- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis.- Chapter3. The Impact of Culture on Humorous Ads: An Abstract.- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract.- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data.- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract.- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract.- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract.- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract.- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract.- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract.- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract.- Chapter14. Thinking Creatively through Hands.- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?.- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract.- Chapter19. Has Luxury Consumption Something to do with Fear and Love?.- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.- Chapter21. The Elephant in the Room: An Abstract.- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract.- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract.- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games.- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?.- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing.- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity.- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract.- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract.- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract.- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing.- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study.- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract.- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract.- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract.- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract.- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract.- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract.- Chapter41. Moral Identity in Retail Markets: An Abstract.- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract .- Chapter43. Measurement and Implications of Experiential Retail: An Abstract.- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework.- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract.- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework.- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract.- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract.- Chapter49. Message Framing in CSR Communication: An Abstract.- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract.- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract.- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract.- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract.- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association.- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract.- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract.- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract.- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract.- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services.- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract.- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract.- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract.- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract.- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract.- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis.- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract.- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract.- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract.- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract.- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract.- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract.- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract.- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract.- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract.- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy.- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract.- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract.- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract.- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract.- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract.- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract.- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract.- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract.- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract.- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract.- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract.- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract.- Chapter89. Social Power and Entrepreneurial Action: An Abstract.- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract.- Chapter91. Two Birds, One Survey:  Experiential Learning by Students and Faculty Using a Marketing Research Module: An Abstract.- Chapter92. The Impact of Gamification on Learner Engagement, Enjoyment and Performance: An Abstract.- Chapter93. Exploring the Construction of Crib Sheets: An Abstract.- Chapter94. Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract.- Chapter95. Special Session: Examining Implications of Marketing (mis)Representation on Wellbeing of Consumers with Disabilities: A Cross-Cultural Comparison: An Abstract.- Chapter97. Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract.- Chapter98. The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs: An Abstract.- Chapter99. Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour despite Cue Disruption: An Abstract.- Chapter100. Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-Making: An Abstract.- Chapter101. Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-Making: An Abstract.- Chapter102. When Social-Recognition Trumps Financial Incentives as Desired Currency: An Abstract.- Chapter103. Hate is Such a Strong Word… Or is it? An Abstract.- Chapter102. Hate is Such a Strong Word… Or is it? An Abstract.- Chapter103. Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract.- Chapter104. Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract.- Chapter105. Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?.- Chapter106. Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?.