Enlightened Entrepreneurs

ISBN-13: 9780745952710 / Angielski / Miękka / 2007 / 226 str.

Ian Bradley

Opis

The Victorian values of Liberalism and nonconformity permeated all aspects of society, not excluding industry and business. This insightful study follows 10 remarkable Victorian industrialists who came from relatively humble origins and rose through hard work, inventiveness, and application to become among the richest and most influential men of their generation. Each revolutionary showed an active and practical concern for his community and employees, providing them with housing, health care, education, recreation, and entertainment. For all their good deeds, these companies were also hugely profitable in the marketplace and include such household names as Cadburys, Colmans, Boots, and Unilever. This is the story of the rise of compassionate industry and the men who rode a wave of philanthropy to financial success.