Engineering Electronic Negotiations: A Guide to Electronic Negotiation Technologies for the Design and Implementation of Next-Generation Electronic Ma

ISBN-13: 9781461352037 / Angielski / Miękka / 2012 / 298 str.

Michael Strobel

Opis

Michael Strobel worked for several years as a software engineer and consultant in the German IT industry before joining IBM Research in Switzerland, where he developed his interest in support for negotiations in electronic markets. During his career in research, he has published several articles on this topic in major international conferences and journals and received a PhD from the University of St.Gallen, Switzerland. Based on his experiences and contributions, the author discusses electronic negotiation technologies - key ingredients for the next generation of electronic markets - from a scientific as well as a practitioner's perspective. He reviews the state-of-the-art and then introduces novel support mechanisms and design elements, which are applied in a number of case studies. This book is geared towards technicians interested in E-Commerce application development but also offers extensive background reading for educational purposes.

Recenzje

"The author develops, through the course of this book, a compelling, tool-based design and implementation framework, which allows for a well-structured and efficient generation of situation-specific negotiation support. This can truly be considered a milestone in the emerging discipline of electronic negotiation engineering."
(Gregory Kersten, Paul Desmaires Research Chair, University of Ottawa, Canada)

Spis treści

1. Introduction. 2. Assessment. 3. Foundations. 4. Electronic Negotiation Support. 5. Electronic Negotiation Design. 6. Electronic Negotiation Architecture. 7. Application. 8. Evaluation, Exploration, Conclusion. Appendix. Bibliography. Index.