AcknowledgementsIntroductionPart One: Design Fundamentals1The Activity of DesignWhat Designers SayWhat Designers DoCase Study2The Nature of DesignDesign ProblemsProblem StructuresHow Designers Problem Solve3The Design ProcessDescriptive ModelsPrescriptive ModelsIntegrative ModelsPart Two: Design Practice4New Design ProceduresSystematic ProceduresDesign MethodsCreative MethodsRational Methods5Identifying OpportunitiesThe User Scenarios Method6Clarifying ObjectivesThe Objectives Tree Method7Establishing FunctionsThe Function Analysis Method8Setting RequirementsThe Performance Specification Method9Determining CharacteristicsThe Quality Function Deployment Method10Generating AlternativesThe Morphological Chart Method11Evaluating AlternativesThe Weighted Objectives Method12Improving DetailsThe Value Engineering Method13Design StrategiesWhat is a Design Strategy?Strategy FrameworksStrategy ControlLearning to DesignDeveloping ExpertisePart Three: Design Thinking14Design and InnovationProduct PlanningSystems designReferences and SourcesIndex
Nigel Cross is Emeritus Professor of Design Studies at The Open University, UK, where he pioneered distance learning in design. He was also Professor of Design Methodology at Delft University of Technology, The Netherlands. He has an international reputation in design education and research in design methodology, design thinking, design expertise and the nature of design ability.