Engaging Employees Through Strategic Communication: Skills, Strategies, and Tactics

ISBN-13: 9780367903909 / Angielski / Miękka / 2021 / 258 str.

Mark Dollins; Jon Stemmle

Opis

This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.

Spis treści

1. Defining employee communication and its history  2. What makes employee communications strategic?  3. Competencies for employee communication  4. Employee communications measurement  5. Influences on employee communication  6. Ethics and compliance  7. Internal segmentation  8. Channel auditing, assessment and launches  9. Executive communication  10. Change management: The emerging internal communication expertise  11. Storytelling: Engaging hearts with heads  12. The evolution of employee communication to employee engagement  13. Beyond change: Other employee communication roles  14. Current & Future Forces Shaping Employee Communication