Enabling Ebusiness: Integrating Technologies, Architectures and Applications

ISBN-13: 9780471899419 / Angielski / Miękka / 2001 / 446 str.

W. S. Whyte; Bill Whyte

Opis

This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Whyte intends to broaden the knowledge of specialists in computing, telecommunications, internet and electronic business. He also introduces the underlying business and technical principals of e business and how they interrelate to the undergraduates and postgraduate level at technical business units.

* Covers relevant and ever increasingly important issues such as security and business data processing.
* Bridges the gap between the fundamentals and the broader business models of e-business
* Detailed coverage of the functional architectures and technology
* Includes the technologies and techniques of on-line customer service, support and maintenance

The combination of both strategic and technical information in this text make it a valuable reference resource for telecommunication managers, e-business project leaders and final year and postgraduate students in computer science, electrical engineering and telecommunication courses and technical business units.

Recenzje

"...outlines the many components to consider when building a retail business on–line..." (Reference Research Book News, November 2001)

∗∗∗ Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin – BCS, March 2002)

Spis treści

Dedication.

Preface.

Introduction to eBusiness.

ELECTRONIC RETAILING.

The Principles of Electronic Retailing.

Retailing Network Technologies.

Retail Terminals.

The Retail (eCommerce) Server.

CREATING eBUSINESS.

eBusiness Systems Architecture.

Managing eBusiness Knowledge.

TRUST, SECURITY AND ELECTRONIC MONEY.

Trust.

Security.

Electronic Money.

SERVICE, SUPPLY AND MARKETING.

Service and Support.

Supply Chain Management.

Electronic Marketing.

Appendix A: ePeople: Choosing the Team.

Appendix B: eBusiness: The Future.

Bibliography.

Index.

Blurb

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.

Looking at the entire supply chain – from supplier to customer – the book includes logistics, customer service, B2B operations, marketing and a lot more.

Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on–line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.

Here you′ll find the answers to these questions – and more:
∗ How can you "seduce" customers into buying on–line?
∗ How do you get customers to trust you?
∗ What is database marketing?
∗ How do you make payment secure?