Empowered by Data: How to Build Inspired Analytics Communities

ISBN-13: 9781119705659 / Angielski / Miękka / 2020 / 192 str.

Eva Murray

Spis treści

Foreword ixAcknowledgments xiPart I 1Chapter 1 If You Want a Data Culture, Build a Community 3Why Do Organizations Aim to Become Data-Driven? 4What Does Data Give Us that Experience Cannot? 5What Does a Data-Driven Culture Look Like? 6Chapter 2 What is an Analytics Community? 9#MakeoverMonday, the Social Data Project that Changes Visualizations and Lives 10Chapter 3 Building a Data Visualization Community at the USAA 23Part II 27Chapter 4 Benefits of Setting Up Communities 29Benefits for an Organization 29Benefits for the Analytics Industry 43Benefits for the Individual 45Chapter 5 Why Are Communities Important? 49What Communities Give to the Individual 50What Each of Us Brings to a Community 52How to Foster Constructive Connections in Your Analytics Community 53Chapter 6 Addressing Potential Risks for Your Community 59Distraction 60Groupthink/Echo Chamber 62Lack of Buy-in 63Disruptors 64Chapter 7 Practical Guides for Getting Started 67Purpose and Mission 67Structure 68Processes 70People 71Activities 71Templates 77Getting Started 93Chapter 8 What Are the Success Factors for Your Community? 95Specific Targets and Outputs 96Communicating Your Goals and Intentions 99Getting External Input 101Driving Engagement in Your Community 103Chapter 9 How to Set Up an Analytics Community 105Phase 1: Planning 105Phase 2: Pilot 109Phase 3: Growth 111Phase 4: Development 116Summary 125Chapter 10 Lessons Learned 127How Not to Do It 127Who Are the Right People to Lead Your Community? 133How to Assign Roles and Responsibilities 142Part III 147Chapter 11 Where to Go from Here 149Your Roadmap 149What Does Your Future Community Look Like? 150What Are Your Goals? 152Documentation and Building a Knowledge Portal 157Automate 159Delegate 160Ask for Help 161Conclusion 163Index 165

O autorze

EVA MURRAY is Technology Evangelist at Exasol. She is also a Tableau Zen Master and co-leads the global social data project #MakeoverMonday, creating a community of data analysts and enthusiasts. She is passionate about data analytics and visualization and has been in the industry since 2013.