Empowered: Ordinary People, Extraordinary Products

ISBN-13: 9781119691297 / Angielski / Twarda / 2020 / 432 str.

Marty Cagan; Chris Jones

Recenzje

Praise for EMPOWERED"EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I've been waiting for in one book."--Jeff Patton, Product Process and Design Coach"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."--Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way."--Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity"If you're leading product people or even the whole product organization of your company, this book is for you. It's the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company's environment."--Petra Wille, Product Leadership Coach"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best--create satisfying, engaging experiences for your users and customers."--Simon Zhang, CEO, Growing IO"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"--Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I'm filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"--Jeff Trom, CTO, Workiva"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive."--Frerk-Malte Feller, COO, Afterpay"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'' manual for building great product companies that last."--Amanda Richardson, CEO, CoderPad"I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading."--Joca Torres, CPO, Gympass"INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."--Ian Cairns, Head of Product for Twitter Developer Platform"EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."--Punit Soni, founder, CEO, Suki

Spis treści

Part I Lessons From Top Tech Companies 1Chapter 1 Behind Every Great Company 5Chapter 2 The Role of Technology 12Chapter 3 Strong Product Leadership 17Chapter 4 Empowered Product Teams 23Chapter 5 Leadership in Action 25Chapter 6 A Guide to EMPOWERED 27Part II Coaching 31Chapter 7 The Coaching Mindset 33Chapter 8 The Assessment 40Chapter 9 The Coaching Plan 47Chapter 10 The One-on-One 65Chapter 11 The Written Narrative 73Chapter 12 Strategic Context 76Chapter 13 Sense of Ownership 81Chapter 14 Managing Time 87Chapter 15 Thinking 90Chapter 16 Team Collaboration 93Chapter 17 Stakeholder Collaboration 98Chapter 18 Imposter Syndrome 102Chapter 19 Customer-Centricity 105Chapter 20 Integrity 109Chapter 21 Decisions 114Chapter 22 Effective Meetings 120Chapter 23 Ethics 124Chapter 24 Happiness 128Chapter 25 Leader Profile: Lisa Kavanaugh 134Part III Staffing 139Chapter 26 Competence and Character 142Chapter 27 Recruiting 146Chapter 28 Interviewing 151Chapter 29 Hiring 155Chapter 30 Remote Employees 159Chapter 31 Onboarding 164Chapter 32 New Employee Bootcamp 170Chapter 33 Performance Reviews 174Chapter 34 Terminating 176Chapter 35 Promoting 179Chapter 36 Leader Profile: April Underwood 182Part IV Product Vision and Principles 187Chapter 37 Creating a Compelling Vision 190Chapter 38 Sharing the Product Vision 195Chapter 39 Product Principles and Ethics 201Chapter 40 Leader Profile: Audrey Crane 203Part V Team Topology 209Chapter 41 Optimizing for Empowerment 212Chapter 42 Team Types 216Chapter 43 Empowering Platform Teams 220Chapter 44 Empowering Experience Teams 224Chapter 45 Topology and Proximity 229Chapter 46 Topology Evolution 233Chapter 47 Leader Profile: Debby Meredith 236Part VI Product Strategy 241Chapter 48 Focus 246Chapter 49 Insights 251Chapter 50 Actions 258Chapter 51 Management 261Chapter 52 Leader Profile: Shan-Lyn Ma 264Part VII Team Objectives 269Chapter 53 Empowerment 274Chapter 54 Assignment 280Chapter 55 Ambition 285Chapter 56 Commitments 288Chapter 57 Collaboration 292Chapter 58 Management 295Chapter 59 Accountability 298Chapter 60 Objectives in Perspective 301Chapter 61 Leader Profile: Christina Wodtke 304Part VIII Case Study 309Chapter 62 Company Backgrounder 312Chapter 63 Company Objectives 314Chapter 64 Product Vision and Principles 317Chapter 65 Team Topology 319Chapter 66 Product Strategy 325Chapter 67 Product Team Objectives 334Chapter 68 Business Results 343Chapter 69 Key Takeaways 346Chapter 70 Leader Profile: Judy Gibbons 349Part IX Business Collaboration 355Chapter 71 The Role of Product Leaders 357Chapter 72 Stakeholder Management vs. Collaboration 360Chapter 73 Shared Insights and Learning 363Chapter 74 Keeping the Lights On 365Chapter 75 Evangelism 367Chapter 76 Leader Profile: Avid Larizadeh Duggan 370Part X Inspired, Empowered, And Transformed 375Chapter 77 Meaningful Transformation 377Chapter 78 Transformation in Action 380Chapter 79 TRANSFORMED 386Chapter 80 The Most Important Thing 389Chapter 81 The Destination 392Acknowledgments 396About the Authors 398Learning More 400Index 401

O autorze

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love.CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.