Employer Branding For Dummies

ISBN-13: 9781119071648 / Angielski / Miękka / 2017 / 368 str.

Lars Schmidt

Opis

Attract the very best talent with a compelling employer brand

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.

• Perfect your recruitment marketing
• Develop a compelling employer value proposition (EVP)
• Demonstrate your employer brand ROI

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

O autorze

Richard Mosley, Universum′s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world′s leading employer brand events.
Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.

Blurb

• Perfect your recruitment marketing
• Develop a compelling employer value proposition
• Demonstrate your employer brand ROI

Attract and retain the very best talent

The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no–brainer and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent–sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.

Inside

• Create a strong business case
• Develop an effective strategy
• Identify your key target audiences
• Create a compelling brand promise
• Build an attractive career site
• Harness social media
• Deliver an engaging experience
• Identify the right metrics and KPIs