Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots

ISBN-13: 9780700633418 / Angielski / Miękka / 2022 / 264 str.

Takahito Moriyama

Spis treści

• Acknowledgments
• Introduction
• 1. The Rise of Political Consultants
• 2. The Development of Political Direct Mail
• 3. The Presidential Election of 1964
• 4. After Goldwater
• 5. Debates over Campaign Finance Reform
• 6. The Formation of the New Right
• Epilogue
• Notes
• Bibliography