Acknowledgments viiIntroduction ixChapter 1. Equity Crowdfunding, a New Form of Financing that Raises a Number of Questions 11.1. Equity crowdfunding, a new way of financing companies 11.1.1. Definition, emergence and state of play on crowdfunding 11.1.2. Equity crowdfunding within the crowdfunding family 101.1.3. The regulatory framework for equity crowdfunding 161.1.4. The crowd of investors 221.1.5. The risks of equity crowdfunding for the individual investor 261.1.6. In conclusion 291.2. A success that raises questions about the rationality of investors 291.2.1. Elements of explanation for a surprising success 301.2.2. An emotional dimension not very present in the explanations of the investor's choice 411.2.3. In conclusion 501.3. What role for values and the affect? 511.3.1. Issue 511.3.2. To summarize 611.4. Conclusion 62Chapter 2. Transdisciplinary Approach to the Issue of Investor Choice 632.1. Objective and methodology 632.1.1. Objective 632.1.2. Methodology 642.2. Theories that can be used to explain the choice of investors 652.2.1. Choice as a rational decision: expected utility theory 662.2.2. Emotions, affective reactions and other affective experiences 722.2.3. Affect in the models of the judgment and decision-making field 772.2.4. Affects in finance 1012.2.5. Emotional aspects of consumer purchasing behavior 1112.2.6. Organizational attractiveness and PO-fit: a pull effect 1212.2.7. Psychology, emotions and values 1262.3. Toward a concise theoretical framework 1432.3.1. Theoretical framework 1432.3.2. Articulation of concepts and theories 1452.3.3. Disciplinary breakdown of concepts and theories 1452.3.4. Conclusion 146References 149Index 181
Christian Goglin is a Doctor of Management Sciences and a research associate at the CREGO Laboratory, part of the University of Burgundy - France-Comté, France. His research and academic publications focus on behavioral finance and financerelated investor choice.