Emotional Branding

ISBN-13: 9786208846619 / Angielski / Miękka / 108 str.

Mehdi Ehsani Fard

Opis

Emotional branding focuses on creating deep, meaningful connections between a brand and its customers by appealing to their feelings, values, and identities. By leveraging neuromarketing-an approach that uses insights from neuroscience to understand consumer behavior-brands can craft messages, visuals, and experiences that resonate on a subconscious level. Colors, music, storytelling, and imagery are strategically used to trigger emotional responses, making the brand more memorable and relatable. This emotional engagement not only strengthens customer loyalty but also increases the likelihood of repeat purchases and word-of-mouth referrals. When consumers feel understood and emotionally connected, they are more likely to develop lasting relationships with the brand.