Emerging Trends in Business: An Interdisciplinary Approach

ISBN-13: 9783631744697 / Angielski / Miękka / 2018 / 174 str.

Mehmet Baykal;Halim Kazan

Opis

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Spis treści

Innovation and entrepreneurship - Corporate social responsibility reporting - Non-performing loans in banking and ratios - Cause-related marketing - Entrepreneurship, economic growth and development - Mobbing: the dark side of business - Digital marketing - Organizational behaviour

O autorze

Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management.

Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.