Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media

ISBN-13: 9780615321974 / Angielski / Miękka / 2010 / 264 str.

Shawn Rorick

Opis

All information in the world doubles every three years. Technology advancements happen every two. Marketers today barely keep up with new channels rising. Facing opposition from seasoned generations, they need data and support to justify their new media endeavors. Social media, widgets, and SMS are just a few of the hottest buzzwords today. Targeting a fragmented audience is critical but riddled with challenges. Marketers must not only seek, evaluate and execute advanced campaigns but apply trends portraying how the human race is now deciding where, when and how their media is consumed. Fortunately, there are indicators during transitions in media technology that alert the professional as to the right time to "jump." Emerging Marketer identifies, explains and takes a visionary approach to new media. Honest assessments of next-gen advertising will help formulate marketing strategies with tips, rules of thumb and examples. Observations of audience behavior today, will educate readers on key elements used to gauge media evolvement and how to predict the road ahead.