Emerging Human and Techno-Human Business Management Dynamics in a Globalized Environment

ISBN-13: 9781536186024

Christina Koutra

Opis

An exponential stride in globalization, impressively expedited by advanced technology, has brought about immense changes in the backdrop of world markets. Big data and digital technologies like Augmented Reality, Virtual Reality and Artificial Intelligence, assisted this progression by improving efficiency and effectiveness of the way athings are done'! All of these factors, in conjunction, have highly influenced the how, where and when of business management today! Leveraging on them has enabled advanced markets to establish themselves further, and new markets to start emerging spectacularly! In this novel environment ofemerging human and techno-human business management dynamics, virtual influencers and gamification started becoming the norm of the day. What's more, businesses are in constant competition to achieve brand loyalty among their customers through bolstering up the branding of their products and services. Advancement in technology though comes at a price, as it leads to an increase in fraudulent activities. In this climate, ethical leadership is required to lead people. Management by mission and evidence-based management can be tools to steer towards better and more transparent decision making in organizations. Amidst this, the role of crisis management is vital to assist in crisis and disaster preparedness.