Emergence, development and evolution of Digital Marketing in Chile

ISBN-13: 9786206318620 / Angielski / Miękka / 76 str.

Gabriel Portilla; Pablo Barahona; Ricardo Gündel

Opis

This research has addressed the emergence of digital marketing in the Chilean advertising scene. The study addresses the strengths and weaknesses of its use, evaluating the state of digital work in national agencies. At the same time, it describes the importance of digital tools in establishing a more direct and vertical communication with clients. After analysing the data, it is concluded that the growth of digital marketing will manage to position itself in the work of advertisers without generating a break or autonomy from traditional tools.

O autorze

Publicist with a degree in Social Communication from the Diego Portales University. My attitude and my senses are very focused on strategic communication. I have worked in important media agencies Havas Media and Initiative. I manage planning systems, I know traditional and digital marketing concepts, formats, costs and effectiveness.