Email Marketing That Works ... So You Don't Have To

ISBN-13: 9781493682072 / Angielski / Miękka / 2013 / 88 str.

Jeffrey M. Stonecash; Dan Moskel

Opis

Email marketing effectively is not rocket science. It is much more about human relationships.
Did you know ... I ran a national TV commercial airing on ESPN, MTV, A&E, VH-1, Comedy Central ... In this commercial my call to action was to visit a website and sign up for my list, then I would follow up with these folks using email marketing ...
I also lost the gifts of communication (speaking, writing, reading, etc.) with a brain aneurism bursting and subsequent surgery. I can vividly recall one afternoon in the ICU when I was unable to communicate and resolved myself to wetting the bed at age 13.
If I can learn this ... I KNOW YOU CAN TOO
Chapter 1 ... Your #1 Goal
Chapter 2 ... Email marketing is EXACTLY like direct response mail
Section 1 - Creating Your Email Marketing Campaign ... The Mechanics
Chapter 3 ... Subject Line ... Get Your Message Opened
Chapter 4 ... Top 3 open-rate-killers
Chapter 5 ... Crafting your email message content
Chapter 6 ... The 12 reasons & things to send in your email campaign
Chapter 7 ... Call to action
Chapter 8 ... How often to mail your list
Chapter 9 ... Best places to get ideas for your messages
Chapter 10 ... Formatting your email message
Chapter 11 ... Integrate social media
Chapter 12 ... Broadcasts or a follow-up sequence
Chapter 13 ... Listen to your list and make course corrections
Chapter 14 ... Length of your message
Chapter 15 ... Don't over think
Section 2 - Tips to building your list
Chapter 16 ... Top 2 list building killers
Chapter 17 ... The 7 key techniques to build your list
Chapter 18 ... What information should you collect on your web-form?
Chapter 19 ... Advanced techniques ... take them offline
Chapter 20 ... Play the numbers
Section 3 - Manage and segment your lists
Chapter 21 ... Segmenting your list
Chapter 22 ... When a lead turns into a liability and an avoidable expense
Chapter 23 ... Re-engagement campaigns
Chapter 24 ... Make it happen captain