Elements of Pharmaceutical Pricing

ISBN-13: 9780789003348 / Angielski / Miękka / 1997 / 130 str.

E. M. Kolassa;Kolassa

Opis

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.

Spis treści

Contents
Preface

• Pricing: The Forgotten “P”
• The Growing Importance of Pharmaceutical Pricing
• Prices, Politics, and Problems--A Pricing Philosophy
• Pricing Flow and Terminology
• Price Decision Making
• The Role of Price in the Decision to Purchase, Prescribe, or Use Pharmaceuticals
• The Pharmaceutical Pricing Research Process
• The Value of a Pharmaceutical Product
• Pharmaceutical Pricing at the Change of Millennia
• Index

O autorze

E. M. (Mick) Kolassa