Electronic Customer Relationship Management(e-CRM) in Online Banking

ISBN-13: 9786202080682 / Angielski / Miękka / 2017 / 72 str.

Tanveer Ahmed

Opis

In online banking face to face interaction between bank and customer is not seen. This create huge service gap for banks how to serve and maintain customer relations in online environment. The aim of this book is to investigate how banks use E-CRM tool to maintain their customer relations by using the Internet and what benefits are driven by using this tool and how successfully this tool is implemented in a bank.

O autorze

Author holds MSc. Business Administration degree from Luleå University of Technology, Sweden with major in Strategic Planning, Marketing Management, International Marketing, Internet Marketing and CRM techniques.