Elderly people and innovations - 2022

ISBN-13: 9786205496244 / Angielski / Miękka / 52 str.

Daria Wrukowska

Opis

Along with technical progress and ongoing changes in the economic sphere, standard of living and social awareness of individuals as well as achievements in today's medicine, visible developments are taking place in the population age structure at the different stages of demographic transition. These processes lead to shifts in proportions of the various population age groups, resulting in population ageing. Besides globalisation, internationalisation, innovation stimulation and dynamic development of the knowledge-based economy, they are perceived as an important socio-economic trend. Population ageing and intensified depopulation processes have a significant impact on the lifestyle, family model and a redefinition of life priorities and, consequently, on consumption and consumer behaviour of today's consumers, including the elderly.

O autorze

Daria Emilia Wrukowska is a PhD student at the Faculty of Economics, Finance and Management of the University of Szczecin. She appeared as a speaker at numerous national and international conferences. Her boradest interests encompass senior marketing, customer behavioural and e-client.