Effects of E-Commerce on Business Profitability

ISBN-13: 9783659749018 / Angielski / Miękka / 2015 / 52 str.

Mutuku Morrisson;Nzuki David

Opis

Selling and buying through electronic media is one of the fastest growing methods of trading worldwide. Organizations are engaging in Business to business (B2B) trading where companies trade and exchange information using the World Wide Web. Organizations and consumers are transacting through Business to consumer (B2C) or Consumer to Consumer (C2C) where companies deal directly with customers through electronic media e.g. web pages where ordering is carried out online. This books seeks to explicate the effects of e-commerce on business profitability. This information is useful to the Governments, businesses and institutions keen on adopting e-commerce.

O autorze

Morrisson Mutuku graduated with a Bsc. IT degree in 2008. After working as a software developer at various companies and then eventually on his own, he discovered that software development skills alone were not enough for him. He then obtained an MBA(MIS) and he is currently a Phd (MIS)Candidate and a Lecturer at a Kenyan University.