Effectiveness of Web Advertisements : Concepts, Methods in Service Sectors

ISBN-13: 9783659455469 / Angielski / Miękka / 2017 / 260 str.

S.Dhanalakshmi Thiagarajan

Opis

Over the last few years, the use of web advertisements has increased exponentially, and some of these "virtual communications" are among the most visited sites on the internet. With this boom in popularity has also come a rise in the need for advertising world within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for web advertising venture. Traditional approaches to advertisement are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success of effectiveness of web advertisement, supplemental to the more traditional effectiveness' analysis, that most web advertisement developers currently use. Three separate, different service sectors of online advertisements are analyzed statistically among new ideas. The analysis should help shed some light on this new and exciting advertisement environment, and should be especially useful to professional in web advertisement or anyone also who may be considering utilizing online communities for advertisement efforts.

O autorze

Dr.S.Dhanalakshmi, MBA,M.Phil, Ph.D, SET., Studied MBA & Ph.D from Bharathiyar University. A Qualified Educational Professional having over 2 years industrial & 11 years of teaching experience in Engineering, Arts Colleges and University. Currently associated with Women's Studies Centre of Periyar University, Salem