Foreword Rick Petosa Preface Part I: Introduction 1. Social media and types with their current applications in public health and healthcare Tung Sung Tseng and Gabrielle Gonzalez 2. Gender and age-specific use of social media Jody L. VogelzangPart II: Social media use and mental health outcomes in diverse populations 3. Social media and young adults Bronwyn MacFarlane and Jason Kushner 4. Social media: utility versus addiction Ram Lakhan, Bidhu Sharma and Manoj Sharma 5. Social media use among older adults and their challenges Ram Lakhan, Bidhu Sharma and Manoj Sharma 6. Social media, diversity, equity, and inclusion Tiffiny R. Jones and Sely-Ann Headley JohnsonPart III: Social media and global exposure to research 7. Ethical, privacy, and confidentiality issues in the use and application of social media Amar Kanekar and Joseph Otundo 8. Applications of social media research in quantitative and mixed methods research Rose Marie Ward, Mai-Ly N. Steers, Akanksha Das, Shannon Speed and Rachel B. Geyer 9. Applications of social media in qualitative research in diverse public health areas Geetanjali C. Achrekar and Kavita Batra 10. Role of social media in research publicity and visibility Sely-Ann Headley Johnson and Tiffiny R. JonesPart IV: Social media, public health communication, and pedagogy 11. Social media and policy campaigns Gayle Walter 12. Social media and Infodemiologyduse of social media monitoring in emergency preparedness Kavita Batra, Ravi Batra and Manoj Sharma 13. Social media, online learning, and its application in public health Janea SnyderPart V: Social media in healthcare 14. Application of social media in designing and implementing effective healthcare programs Priyanka Saluja, Vishakha Grover, Suraj Arora, Kavita Batra and Jashanpreet Kaur 15. Role of social media in telemedicine Rasika Manori Jayasinghe and Ruwan Duminda JayasinghePart VI: Epilogue 16. Innovative uses of social media in public health and future applications Manoj Sharma